The Kogi State government has reaffirmed its commitment to building the capacity of its media team for effective public policy communication. This pledge was made by Ismaila Isah, Special Adviser on Media to Governor Ahmed Ododo, during a specialized training session for members of the government house media team.
The training, held at the Government House Media Centre in Lokoja, aimed to enhance public policy communication and foster transparency and accountability in governance. It was part of the state government’s efforts to commemorate Governor Ododo’s first anniversary in office.
According to Isah, the training session was designed to improve strategic communication skills among media team members. He expressed gratitude to Governor Ododo for prioritizing capacity building and investing in the media team’s development.
Professor Adams Adeiza, an Associate Professor at Sunway University in Malaysia, facilitated the training. He emphasized the crucial role of media professionals in shaping public perception and ensuring effective communication of government policies and programs.
Prof. Adeiza commended the media team for their synergy, attributing it to the Ododo-led administration’s commitment to fostering collaboration and professionalism. He also highlighted the power of emotional appeal in public messaging, noting that people primarily make decisions based on emotions rather than logic.
The Kogi State government’s emphasis on media training reflects its desire to build trust and acceptance by investing in capacity building for the government’s media team.
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