LAGOS — The United Kingdom and Nigeria have concluded a high-level creative sector engagement in Lagos, aimed at boosting cross-border trade, expanding international market access, and laying the groundwork for the UK-Nigeria Season of Culture in 2028.
The trade delegation brought together 17 creative leaders from England, Scotland, Wales, and Northern Ireland to meet with Nigerian counterparts spanning film, television, music, fashion, publishing, visual arts, and theatre.
Held alongside major cultural events, including the Africa International Film Festival, Art X Lagos, and the Lagos Fringe, discussions centered on key commercial drivers such as intellectual property rights, access to finance, skills development, and international distribution channels.
Strengthening trade and institutional partnerships
The engagement reinforces the ongoing work of the UK-Nigeria Enhanced Trade and Investment Partnership Creative Industries Technical Working Group, established in March 2025 to dismantle trade barriers and open commercial routes across both nations.
British Deputy High Commissioner in Lagos, Jonny Baxter, emphasized the long-term economic scope of the initiative:
“Nigeria’s creative industries combine exceptional talent, entrepreneurial energy and global influence,” Baxter said. “The UK is committed to being a practical, long-term partner, connecting Nigerian creative businesses and institutions with expertise, networks, finance and international markets.”
Long-term vision for 2028
Country Director of the British Council in Nigeria, Donna McGowan, noted that cross-border exchanges are critical to creating sustainable value and inclusive opportunities for creative practitioners leading up to the 2028 cultural showcase.
Similarly, Obi Asika, Director-General of Nigeria’s National Council for Arts and Culture (NCAC), highlighted the need to translate creative talent into lasting commercial assets.
“For me, the real measure of success will be what lasts beyond 2028: the tours, collaborations, publishing deals, television projects, fashion partnerships, and new businesses that grow from the relationships we are building now,” Asika stated.
Add Comment